This is how to prepare your webshop for Black Friday

One of the busiest times of the year is coming, as Black Friday and the pre-Christmas rush are fast approaching. Therefore, of course, it does not matter how we serve existing customers or how we attract potential customers. In addition to a smooth logistics process, there are several things you can do for an outstanding customer experience.

Smoother purchase process

Not only during the busiest periods, but throughout the whole year, you can make a lot of extra profit even with a few small changes that make the shopping process smoother.

  • This is the case, for example, if you allow your customers to shop as guests, without registration or login.
  • An increasingly common expectation from customers is to be able to pay in the way they prefer. In addition to classic solutions, it is worth incorporating other solutions, such as PayPal or digital wallets.

Optimization for mobile

From a performance point of view, it is crucial that the webshop is optimized for mobile, because we lose the visitor if he does not get the same experience on different devices. The reason why no webshop owner can afford to neglect the mobile issue is that about 70% of webshop browsers scroll the page from a mobile phone. In addition, statistics have already emerged that a significant proportion of orders placed during the Black Friday period are made via smartphone.

Another tip that will be of great use to us throughout the rest of the year: we analyse the data that can be extracted from analytics.

This data is essential for us for effective sales. It is much easier to prepare for the end of the year if you can see what the revenue was made up of, which products sold the most, when there was the highest traffic, and also pay attention to which promotion was able to perform best, based on data from the same period of the previous year.

Since there are a million other factors that can make your job easier and increase your income, we recommend that you also follow us on Facebook, where we constantly share tips with webshop owners.

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